Anine Bing – Store Opening

Where do I even begin? First, Anine Bing is even more of a sweetheart than you can ever imagine. There’s no secret that I’ve been a fan of hers for many years. I’ve been following her path for guidance and inspiration, as she is building her empire. It was really cool that I got to talk to her and ask her some questions. She was super humble and down to earth, so it was not scary talking to her at all.

The event itself was super cute. The room was filled with great energy, young aspiring entrepreneurs, and fashionistas. Manicure, massage, rose or cookies, they had everything you wanted. My obsession with hummus is real, so when I saw their beet hummus cups I was sold, I think I had 3 servings lol. Their catering was great, a bunch of healthy vegan and nonvegan options.

1.Anine Bing – Entrepreneur and founder of Anine Bing Clothing line. 2.Katie Jane Hughes – Makeup Artist for Glossier 3. Cyndi Ramirez-Fulton – Entrepreneur and founder of Chillhouse NYC  4.Alyssa Coscarelli – Senior fashion market editor at Refinery 29

Part of the event was this panel, where these four superwomen talked about their experiences and struggle to become where they are today. It was very inspiring, they were stressing the importance of building your own brand and promoting that. Instagram marketing was one thing they all had in common, it’s one of the best ways to promote yourself or your brand. When it comes to the store itself, I was blown away. The decor, styling, and clothes made you feel like you wanted to move in there. It actually looked a lot like Anine Bing’s home in LA.


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